Thoughts
What I end up explaining on calls, written down once.
For professionals building a company in the industry they know.
- 01What it means to be a partner
A vendor makes more when you spend more. A partner makes more when you win.
- 02An agency built it and it doesn't work. Now what?
What to check, what to keep, and what to ask for in writing next time.
- 03What I check first in an app someone else built
The handful of things I open first, whether an agency or an AI tool wrote it.
- 04What to build first, and what to leave out
Most of what a first version costs goes to features nobody asked for.
- 05Can I just build it myself with AI?
What Lovable, Bolt and Cursor get you, and when you need more than that.